Option 1 – Passive income through poorly designed teaching products like online courses, digital downloads and pre-recorded webinars. Result – the proliferation of crap products and dissatisfied customers (evidenced through terrible completion rates). The focus appears to be on ‘quick’ or ‘easy’ income rather than client results or satisfaction. This is short term thinking that […]
Passive income through online courses is killing goodwill
December 15, 2015 by
The promise of passive income through online courses has led to the proliferation of crap products and dissatisfied purchasers. The alternative is educational products that create impact, loyal learners who join your community and jump on every opportunity to work with you – oh and pay a price that matches the amazing value you provide. […]
Teach what you love, you don’t need to be an expert
December 15, 2014 by
You love the idea of creating learning products for your ideal customer. You want to make a difference. You want to teach your wisdom. You also love the idea of creating a passive income product funnel that has the potential to create a regular income and reach more people than you ever could one to […]
Where is your online offering sweet spot? (Worksheet)
November 4, 2014 by
Deciding to spread your wisdom is wonderful. It can feel exciting to decide to create online learning tools to share what you know and help your tribe. ‘I’m going to create an eBook to show people how to do this!’ ‘There’s a whole online course in this topic. I can help so many people’. Of […]
Education marketing and engagement all need this (hint: it isn’t your expertise!)
November 4, 2014 by
You want to create an online course or a workshop that people walk away raving about and …. well are changed in some way. You want to make a difference. Let’s face it… you REALLY want people attend in the first place so this can happen. You want people to really dig in and get […]
Online courses – tools to encourage collaboration or not? (Free worksheet to work it out)
November 3, 2014 by
You’ve decided to teach your amazing gifts. You’ve got a lot of decisions to make. Instructional design is… multifaceted decision making. It’s easier if we chunk up the decisions. Let’s look at whether building an online community is part of your offering. Social media, audio conferencing, chat pages in a membership sight, collaborative technologies, online […]
Super targeted bite sized learning (Grow your business – think small!)
October 23, 2014 by
Think small to go big – Grow your business through super targeted, bite sized learning You have so much to teach. You want your people to grow, blossom and thrive. The challenge can be knowing where to start. You might feel overwhelmed with the task of knowing how it all fits together or chunks up. […]
