The promise of passive income through online courses has led to the proliferation of crap products and dissatisfied purchasers. The alternative is educational products that create impact, loyal learners who join your community and jump on every opportunity to work with you – oh and pay a price that matches the amazing value you provide. […]
Worksheet design to teach and transform
October 19, 2015 by
Use this simple worksheet design checklist before you create your next blog, course or webinar. Your online learning can be powerful and profitable. You want to design worksheets that your clients will actually use. You know how important it is for your clients to ACT in order to address a problem or desire and transform their lives. […]
Content shortcuts convert
August 18, 2015 by
People LOVE a shortcut. Right! We all want the answers to our problems in a one page list. Consider planning for every blog, article, workshop, podcast, or product with a one page action tool. Start with the actions you want your client to take. Then build the tools to make that happen. The steps are the […]
Shortcut course design – you can create your course NOW
February 26, 2015 by
Many of my clients say they just don’t know where to start. They want to create a course or webinar or even a workshop but they just feel a bit… well overwhelmed. I get that. We’re all looking for a shortcut. Well actually shortcut course design is exactly what you should do. So here’s how […]
6 course design strategies to create sustained and intentional change
February 9, 2015 by
You want to create a course to share your wisdom and change people’s lives. Really change people’s lives. In some important, amazing, transformative, and uplifting way, you want to help your clients to make their life better. They will be stronger, fitter, happier, wealthier, more organised, less overwhelmed, more present, more centred, more supported/supportive, wiser…. […]
Four storytelling strategies for online courses – engaging and active solutions
January 29, 2015 by
Let me tell you about my old lecturer, John. He taught us Quantitative Analysis (statistics and probability) in our Bachelor of Business. Picture 300 first year students. One lonely man at the front; with a computer, a piece of chalk and a double black board (I did say the lecture theatre was old). Our lecture […]
Poor conversions on your courses? Here’s why (traditional instructional design focus is wrong)
November 5, 2014 by
Listen to most online course design specialists and they will tell you to make a list of the ideas you want to teach, create subheadings, look for and eliminate any duplication and add activities/tests. Sounds logical, and it can work if you are writing a text. It’s definitely linear, and that feels… well safe. But […]
Education marketing and engagement all need this (hint: it isn’t your expertise!)
November 4, 2014 by
You want to create an online course or a workshop that people walk away raving about and …. well are changed in some way. You want to make a difference. Let’s face it… you REALLY want people attend in the first place so this can happen. You want people to really dig in and get […]
