Poor conversions on your courses? Here’s why (traditional instructional design focus is wrong)

Listen to most online course design specialists and they will tell you to make a list of the ideas you want to teach, create subheadings, look for and eliminate any duplication and add activities/tests. Sounds logical, and it can work if you are writing a text. It’s definitely linear, and that feels… well safe. But […]

Education marketing and engagement all need this (hint: it isn’t your expertise!)

You want to create an online course or a workshop that people walk away raving about and …. well are changed in some way.  You want to make a difference.  Let’s face it… you REALLY want people attend in the first place so this can happen. You want people to really dig in and get […]

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