Option 1 – Passive income through poorly designed teaching products like online courses, digital downloads and pre-recorded webinars. Result – the proliferation of crap products and dissatisfied customers (evidenced through terrible completion rates). The focus appears to be on ‘quick’ or ‘easy’ income rather than client results or satisfaction. This is short term thinking that […]
Stick not slick teaching products
August 16, 2016 by
Learning design that transfers into action is respectful and what your clients pay for. Teaching products are a great way to; But too many people concentrate on slick looking products… often at the expense of creating products that empower actions that stick and transform your clients’ future. Choose stick not slick. Make your clients’ outcomes your […]
Teach your Process to Thrive (Bonus worksheet to work it out)!
July 28, 2016 by
Do you have a unique process? Do you have a certain way to solve a problem or reach or goal? Do you follow steps or certain ‘rules’ to help clients? Are you confident that this way of working is repeatable and will have consistent outcomes? Is this a method you were taught or is it […]
How to create an email list and optins for beginners (hints and instructions)
April 8, 2016 by
Or for those who’ve taken a bit of a break and think they’ve entered some new universe. I get that! Optins, mailing lists, wait lists, welcome letters…. Good grief! Here’s what you probably want to do; create an optin (more about that below) a form to capture names and email addresses (this sits on your […]
Great teachers solve problems
April 6, 2016 by
Great teachers solve problems. ‘Well of course!’ I hear you say. And yet… When I challenge a knowledge worker – someone who is paid for their expertise – to create a tool that their client can use BY THEMSELF… it can make them uncomfortable. My clients really appreciate my one on one service. My clients really like […]
Passive income through online courses is killing goodwill
December 15, 2015 by
The promise of passive income through online courses has led to the proliferation of crap products and dissatisfied purchasers. The alternative is educational products that create impact, loyal learners who join your community and jump on every opportunity to work with you – oh and pay a price that matches the amazing value you provide. […]
Worksheet design to teach and transform
October 19, 2015 by
Use this simple worksheet design checklist before you create your next blog, course or webinar. Your online learning can be powerful and profitable. You want to design worksheets that your clients will actually use. You know how important it is for your clients to ACT in order to address a problem or desire and transform their lives. […]
Content shortcuts convert
August 18, 2015 by
People LOVE a shortcut. Right! We all want the answers to our problems in a one page list. Consider planning for every blog, article, workshop, podcast, or product with a one page action tool. Start with the actions you want your client to take. Then build the tools to make that happen. The steps are the […]
Shortcut course design – you can create your course NOW
February 26, 2015 by
Many of my clients say they just don’t know where to start. They want to create a course or webinar or even a workshop but they just feel a bit… well overwhelmed. I get that. We’re all looking for a shortcut. Well actually shortcut course design is exactly what you should do. So here’s how […]
6 course design strategies to create sustained and intentional change
February 9, 2015 by
You want to create a course to share your wisdom and change people’s lives. Really change people’s lives. In some important, amazing, transformative, and uplifting way, you want to help your clients to make their life better. They will be stronger, fitter, happier, wealthier, more organised, less overwhelmed, more present, more centred, more supported/supportive, wiser…. […]
